– The American agri-food leader aims to develop a regional market around Morocco
– With the Rahal Group, Del Monte is targeting three priority areas of activity: trading, processing and integration
It’s official: world leader Del Monte and the Rahals group have entered into a strategic partnership. To begin, three joint companies are created, each in a particular area of expertise. From Casablanca, the first company will be active in trading in agri-food products, on a regional scale. It will make its strong entry into the fruit and vegetable market, with volumes worthy of a large purchasing center. The second company will have the mission of managing the processing activity, for standardized marketing circuits and in compliance with strict food safety measures. These are products falling into the so-called “fourth range” category: agricultural products and raw preparations, ready to use. This could be, for example, salads, raw vegetables (grated carrots, etc.), or peeled vegetables, ready to cook, packaged in plastic bags, sometimes in a modified atmosphere, and preserved by refrigeration. The third structure will have the mission of guaranteeing vertical integration, to act end-to-end on the value chain, from supply to after-sales service.
This partnership consolidates the positioning of the Rahal Group as a national leader in the agri-food sector. The agreements signed with Del Monte also aim to develop business opportunities around Moroccan specialties. The Rahal group envisages growth driven by proven expertise in both directions.
For its part, the American giant Del Monte affirms its interest in Moroccan fruits and vegetables, recognized worldwide for their authentic quality, and expresses its desire to develop its market, at the national and continental level, thanks to this partnership with the Rahal Group.
The Moroccan agri-food sector presents significant opportunities for foreign investments. Aware of its strong potential, the Rahal Group is continuing its efforts to promote Moroccan agricultural products to an increasingly demanding global market.
Del Monte is an American leader and a sure bet in the global food industry market. Indeed, this giant is one of the producers, vertically integrated and specialized in the distribution of fresh fruits and vegetables, with key products such as bananas and pineapples. It is also a leading producer and distributor of prepared fruits and vegetables, juices, beverages, snacks and desserts in the United States, Europe, the Middle East and Africa. Del Monte sells its products to markets worldwide under the Del Monte brand, which has been synonymous with product quality, freshness and reliability for over 100 years.
